Redesign of contactless payment app
Existing design was difficult to navigate and overloaded with features
Company was struggling to attract new users
Performed usability testing on the old design to identify the gaps
Recreated a more purpose-built design that tested overwhelmingly positively
↗ Increase probability of adoption
↗ Improve usability
♻️ Usability Testing
🎨 Visual Design
We put together a prototype using the designs that Vibo came to us with and ran moderated usability tests with 6 participants.
We specifically tested:
1. Users’ understanding of what Vibo was for
2. The ease of sending and receiving money through Vibo
3. The value or benefits of additional proposed functionalities (including messaging, a newsfeed and an app store) within an app like this
68% success rate
36% usability rate
40% accessibility rate
72s average task time
As a startup bursting with great ideas, the initial focus of the app had been lost slightly and the first round of designs had been crammed with a lot of extra features and functionalities.
We worked with the team to define some principles we could stick to going forward to ensure their core vision was not lost. With these principles in mind we developed a product roadmap, prioritising the features that would have the largest immediate impact on Vibo’s success.
When the user taps ‘Pay’, the ‘Scan a QR’ method is shown. Similarly when the user taps ‘Receive’, the ’Show my QR’ method is displayed.
We created a new prototype and put it into the hands of new participants, before asking them to complete the same basic tasks as before.
The results show how much the basic usability of Vibo was improved by the new design. There were no instances of participant frustration and all tasks had near perfect success rates. Users were able to make informed decisions and find their way around the app more easily.
Average task time
What I learned
Maintaining a clear direction is key. The guys at Vibo had a great idea that people would eventually enjoy using, they just got a little side-tracked. I learned a lot by analysing the video and screen footage from usability testing, which revealed a lot about what the users did and not necessarily what they said. By analysing their errors and and facial gestures, we were able to build a much better experience.